Soundcore by Anker introduces ambient light-enhanced Bluetooth speakers

Revolutionary audio experience enhanced with intensified bass and ambient beat driven lights

Soundcore by Anker introduces the Flare Series of audio products to the region in the form of ambient light-enhanced Bluetooth speakers that bring life to the rhythm accompanied with a synchronized brilliant light show.

Thoughtfully engineered, Flare’s custom, dual full-range speakers deliver room-filling 360-degree sound, perfect for party lovers. It features Soundcore’s proprietary BassUp™ technology, allowing music to blast with solid lows at any volume.

To provide true left-right stereo sound to any room, two Flares can be paired for enhanced music plus the Boost Mode doubles the volume sound without distortion and amp-up any get-together.

For user convenience, the ambient LED ring can be controlled through the Soundcore app, which includes multiple preset options. And to ensure the music stays with you all day long, Anker’s world-class charging technology in Flare features 12-hours of wireless playback.

To enjoy music on the go and true portability, the compact and resilient Flare’s unique cloth-covered, spherical design provides visual accent while the LED light ring at the bottom highlights its minimalist design.

For party and adventure enthusiasts who like music on all occasions whether they are by the beach, camping by the wadi or at a party by the pool, Flare Series is rated at IPX7 waterproof, which makes pool parties, beach games and boating trips much more entertaining.

In keeping with Flare’s design and versatility, the speakers come in four color options: red, black, blue and gray to suit all tastes and available in major retail stores in the Middle East.


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In the Group’s fiftieth anniversary year, Benetti, icon of style and elegance in the history of luxury yachting, wins another challenge and launches three giga yachts in just 100 days.

After the two launches on December 18 and February 5, the 108-meter FB275 now hits the water and brings to an end a busy and productive season, during which Benetti was fully focused on an exceptional endeavour: building 3 yachts over 100 meters in parallel and launching them in the space of just 100 days.

This remarkable achievement was made possible by an ambitious business plan involving major financial investments (in infrastructure, organisation, not to mention workers and shipyard safety). The expansion of Benetti’s Livorno shipyard in particular, with the construction of two latest generation industrial sheds (at a cost of over €18 million), significantly increased the Company’s production capacity.

This challenging project has been used by the shipyard to fine tune its production processes still further, guaranteeing the highest standards of quality and reliability in all phases of construction: from design, to engineering and finally delivery.

The launch of the three giga yachts is an achievement that upholds to perfection the tradition forged by Benetti brand, in a history of successful challenges built on the insight of the founders, starting from the early ‘900 transition from building cargo ships to focusing on pleasure craft.

After the second world war, Benetti began series production of steel explorers, that can be regarded as the first true yachts ever built, becoming the go-to shipyard for crowned heads and successful businessmen. And then there was the Nabila, the largest and most sophisticated yacht of its time, as well as the launch of the Classic line, which for the first time concentrated all the features found on much bigger yachts in just 36 meters. This was followed by the acquisition of the storied Cantiere Orlando to increase production capacity and the construction of the Ambrosia in 2005, the first diesel-electric yacht, which brings us to this last decade and the signing, in a particularly complicated period for the industry, of 4 contracts to build giga yachts, one already delivered and three launched in the space of 100 days, including the world’s biggest hybrid over 5500 GT.

This remarkable achievement extends the Azimut|Benetti offering still further and the Group is now the only shipbuilder in Italy, and one of very few worldwide, to offer a product range that spans from the smallest 12-meter Atlantis to yachts over 100 meters long built by Benetti. The breadth of the offering and the complementary nature of the two brands, Benetti and Azimut, represent formidable assets and the owners have no intention of changing this.

There could have been no better way for Azimut|Benetti to kick off its 50th anniversary year, a milestone reached by the Group after confirming its position, for the nineteenth time, as the world’s leading builder of mega yachts and reporting brilliant results for fiscal 2017/18 (with value of production standing at €850 million and Adjusted EBITDA at €55 million). This success is

confirmed by excellent performance reported by the other Group companies: Fraser Yachts, Lusben, Yachtique and the Marinas, a segment in which construction work is advancing rapidly on the tourist port in Malta.

Looking ahead, and specifically at Benetti, for 2018/19 the Company forecasts a 75% year-on-year increase in units under construction (from 12 to 21). In fact, planned production for the coming 12 months, including both the Viareggio and Livorno shipyards, totals 32 yachts from 29 to 100+ meters in length. Of these, a full 17 are planned for delivery in 2018/19.

The product range is concurrently being extended, with 3 fiberglass yachts under development and 4 new B.NOW models from 50 to 68 meters also at an advanced stage of design. Production work on the first one will start in May 2018.